MEDIA
Wall Street Journal
The Voltage Effect’ Review:
Do We Have a Winner?
“List is far too thoughtful to write something gimmicky or simple…. An entertaining and clear writer. His book is chock-full of compelling stories of businesses that failed and others that went big…. The Voltage Effect is a fine business book, though in many ways it works better as a meditation on the shortcomings of our increasingly data-driven world.”