THE WALL STREET JOURNAL BESTSELLER
Be it a medical breakthrough, a policy initiative, a product innovation, or a social movement, translating an idea into widespread impact depends on one thing only: whether it can be replicated at scale.
"Scale" has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one. Scalability is critical to everything from expanding a small business, to narrowing the national achievement gap, to delivering billions of doses of a vaccine, to making a new technology widely affordable—and much more.
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John A. List is the Kenneth C. Griffin Distinguished Service Professor of Economics at the University of Chicago. His research includes over 200 peer-reviewed journal articles and several published textbooks. Previous to
The Voltage Effect, he co-authored the international best seller,
The Why Axis, in 2013.
—Angela Duckworth, CEO of Character Lab and New York Times bestselling author of Grit
—Cass R. Sunstein, Robert Walmsley University Professor, Harvard University, and New York Times bestselling co-author of Nudge